One of the most frustrating issues agents face with leads is poor contact rates. And for some agents, it’s not just an occasional problem—it’s an issue across every lead source they use! But here’s the kicker: it’s not always the leads that are the problem. Often, the real issue lies in the tools agents are using, specifically unverified phone numbers and dialing systems.
The Hidden Problem: Unverified Phone Numbers
If your outbound calling campaigns are run on numbers that haven’t been properly verified, you’re starting the game at a massive disadvantage. Why? Because carriers, spam filters, and even customer feedback mechanisms could already be flagging your calls before they even have a chance to ring.
And here’s the irony:
When it comes to our leads, we’ve already done the hard part. We’ve validated that this person does, in fact, answer their phone. But if you’re struggling to reach them, the problem isn’t the lead—it’s likely your dialing tool or phone number.
Why Using Fully Verified Numbers Matters
Avoid "Spam Likely" Flags
Carriers and call analytics are ruthless. If your number doesn’t meet the proper authentication standards (like STIR/SHAKEN), it’s at risk of being flagged as spam or blocked entirely.Higher Answer Rates
Fully verified numbers build trust with carriers and recipients, increasing the likelihood that your call will be answered.Maximize Your Investment
You’ve invested in high-quality, validated leads. Using an unverified phone number is like driving a Ferrari on flat tires—it’s a waste of the power and potential you’ve already paid for.
Why Contactability Is a Universal Issue for Agents
Agents often face low contact rates across all lead sources because they:
Use unverified or shared numbers that have been flagged as spam.
Rely on outdated or poorly configured dialing tools.
Call in patterns that resemble spammer behavior (e.g., excessive retries or odd call times).
This isn’t just a problem with one lead source; it’s a systemic issue that affects your entire pipeline.
Fix Your Contactability Issues Today
If you’re consistently unable to reach leads—especially ones we’ve confirmed do answer the phone—here’s what you need to do:
Verify Your Numbers
Ensure your outbound phone numbers are authenticated and meet the latest carrier standards, like STIR/SHAKEN.Work With Your Dialing Tool Provider
Ask your provider about spam filtering, caller ID management, and compliance with major carrier requirements.Monitor Your Numbers
Use tools to check whether your numbers are being flagged or have low reputation scores.Test With a Cell Phone
If all else fails, try calling a few leads directly from a verified personal or local cell number. If you get better results, it’s time to overhaul your dialing strategy.
Your Leads Deserve Better—And So Do You
You’ve invested in validated, quality leads. Don’t let something as fixable as a phone number ruin your contact rates. By using fully verified dialing tools, you’ll not only reach more leads but also give yourself the best chance of turning those conversations into conversions.
The bottom line? The problem isn’t the lead—it might be your number. Fix that, and watch your contact rates soar.